Aurasma is a HP autonomy's augmented reality platform. That means that you can point your smart phone or any other device that can download the aurasma app and it will portray a video in spot of a picture. This new app i think will become very popular world wide. It could become available on billboards, posters, magazines, books, there are endless possibilities! What it does is it uses advanced image and pattern recognition to blend the real-world with rich interactive content such as videos and animations called “Auras”. I recommend you to get this app and check out their website at aurasma.com!